Vertigo on McDowell Street

Since taking its picture last year, this diner has changed hands. “The Vertigo” didn’t even have time to take down the sign of the last tenant, but simply put their logo over top. This façade is extraordinarily simple, but it’s the accessories that create identity. Red benches where people could sit – they’re not the same, but they match, like a couple married for many years. The rows of newsstands like a lineup for dodgeball – pick your free paper, to the exclusion of all others. The colors are creative. The façade can be broken into very simple facets – color, proportion, signage, canopy, accessories. It’s a collage of parts, a happy collision of intent.